AFRICA’S PREMIER
Hospitality Leadership
Conference
For Hotel Owners, General Managers, Investors & Hospitality Executives
Join 900+ hospitality leaders from 16+ countries for two days of executive learning, strategic partnerships, exhibitions, awards, networking and business growth opportunities.
What Exactly Is Hotel Managers
Conference Africa?
You will understand exactly what you are registering for in the next 60 seconds. HMC Africa is not just a conference — it is five high-value experiences rolled into one two-day event.
Executive Conference
20+ expert-led keynotes, panels and masterclasses on operations, revenue, talent, technology and leadership — built specifically for African hospitality.
Industry Exhibition
200+ hospitality brands, PMS vendors, F&B suppliers, tech providers and investors exhibiting. Touch the products. Negotiate live. Make decisions on the spot.
Executive Masterclasses
Deep-dive working sessions with practitioners actively running flagship African properties. Bring your challenge. Leave with a 90-day action plan.
Strategic Networking
900+ peers from 16 countries. Structured introductions, cocktail receptions and a black-tie gala dinner. Real relationships, not LinkedIn requests.
HMC Awards Ceremony
Africa’s most prestigious hospitality awards — recognising excellence across properties, professionals and brands continent-wide. Be nominated. Be celebrated.
All Under One Roof
Lagos Continental Hotel, Victoria Island — West Africa’s most prestigious event venue. One ticket. Five experiences. Two transformational days.
Ready to experience all five?
Join 900+ hospitality leaders from 16 countries. Secure your place before Early Bird pricing ends.
7 Editions. Hundreds of careers transformed.
The numbers speak for themselves.
These organisations have already committed. They’ll be in the room. So should you.
+ many more confirmed exhibitors across hospitality technology, F&B, HR and property management
People buy when they see themselves.
Do you see yourself here?
HMC Africa 2026 is designed for the decision-makers, operators and investors shaping the future of African hospitality.
Hotel Owners
Protect your asset. Connect with brands, investors and operators who can grow your return.
General Managers
Benchmark against global standards. Solve operational challenges. Advance your career.
Operations Managers
Discover frameworks, systems and SOPs from the continent’s top-performing properties.
Hospitality Investors
Meet the right operators, projects and markets. Build your portfolio in Africa’s fastest-growing sector.
Hospitality Entrepreneurs
Launch faster. Scale smarter. Learn from owners who built from zero to landmark property.
HR Leaders
Win the talent war. Stop the Gulf brain drain. Build cultures that retain your best people.
Tourism Executives
Shape policy, product and partnerships at the intersection of tourism and hospitality.
Technology Providers
Put your product in front of 900+ decision-makers actively looking to upgrade their tech stack.
If you saw yourself above — your seat is waiting.
Early Bird pricing closes soon. Once it’s gone, the price increases. Don’t miss your window.
You didn’t get into hospitality to survive.
You got into it to build something legendary.
But somewhere between the OTA commission hikes, the talent walking out the door, the F&B margins shrinking, and owners demanding more with less — the dream got quiet.
“My RevPAR is up, but my profit isn’t. Where is it leaking?”
“I keep losing my best people to Dubai, Doha, and Kigali.”
“My owners are comparing me to international brand standards — and I’m falling short.”
“I’m working 70-hour weeks and still feel three steps behind global trends.”
If even one of those hit home — HMC Africa 2026 was built for you.
8 unfair advantages your competitors won’t have on July 13.
A Complete 2026 Operating Playbook
Pulled from the working SOPs of Marriott, Radisson, and Continental — adapted for the African market.
Live Revenue & Profit Diagnostic
Sit with operators who turned around loss-making 4-stars in under 18 months. Take your P&L and leave with answers.
Talent Retention Blueprint
How to stop the Gulf brain drain — compensation, culture, career-pathing frameworks that actually work.
Direct Access to Brand Owners
Sit at the same table with the people who hire GMs, sign franchise deals, and decide who manages what.
The Global Standards Audit Tool
A take-home framework to benchmark your property against international 4 & 5-star operating norms.
Tech Stack Decisions, Solved
Hands-on with IDS Next Dubai and the PMS / RMS / channel manager vendors actually worth your spend.
Sustainable Growth Strategy
The exact frameworks from LBS Hospitality Initiative for ESG, energy, and guest-experience innovation.
A Network Worth More Than Your Salary
Real relationships with GMs from Nigeria, Kenya, Uganda, Cameroon, Ghana — opened over dinner, not LinkedIn DMs.
These outcomes are reserved for delegates in the room.
Virtual access available. But the real transformations happen in person. Secure your physical seat before they sell out.
Three ways to be in the room.
Prices rise after Early Bird closes. Once seats are gone, they are gone. Register now to lock in your rate.
- Live HD broadcast of both days
- All keynotes & masterclasses
- Full conference materials & slides
- Certificate of Training
- On-demand replay access (30 days)
- Virtual speaker Q&A
- Full physical access — both days, July 11 & 12
- Grand African Ballroom, Lagos Continental
- All masterclasses, panels & workshops
- Exhibition hall — meet 200+ vendors live
- Coffee breaks, networking lunch & refreshments
- Networking cocktail with industry leaders
- Hard-copy Certificate of Training (CPD)
- Full conference materials & operating playbooks
Prices in NGN · USD and bank transfer options available on the registration form · Corporate Table: ₦650,000 for 5 seats · Sponsorship & Exhibitor packages on request
These aren’t influencers.
They’ve already solved what you’re struggling with.
GMs running flagship 5-stars. Academics shaping the next generation of hoteliers. Brand owners deciding the future of African hospitality. All in one room.
Ahmed Raza
Dr. Belinda Nwosu, FIH
Prof. Wasiu Babalola
Karl Hala
Barr. Chike Ogeah
Dr. Michael Pinder
+ 24 hospitality leaders confirmed — GMs, brand owners, academics, and operators from across 16 African countries
Want to learn from these leaders in person?
Don’t watch from a screen. Be in the room. Ask your question directly. Make the connection face to face.
See what happens when Africa’s best gather in one room.
Seven editions. Thousands of careers elevated. Hundreds of deals made. Every year, bigger and better. HMC 2026 will be the largest yet.
Delegates Per Edition
The Grand African Ballroom packed with the continent’s most influential hospitality leaders — owners, GMs, investors, and operators all under one roof.
Strategic Networking
Structured sessions where partnerships, hiring decisions, and deals are made — not just business cards exchanged.
HMC Awards Gala
A black-tie celebration of Africa’s finest hoteliers. Past winners have seen their careers transformed overnight.
Exhibition Hall
200+ brands. Live product demos. Decision-ready buyers meeting solution-ready vendors face to face.
16 African Countries
Delegates fly in from across the continent — Nigeria, Kenya, Uganda, Cameroon, Ghana, Rwanda and beyond.
Executive Masterclasses
Intimate working sessions where real challenges get real solutions — not theory, but executable playbooks.
Don’t take our word for it.
Take theirs.
“I closed a partnership at HMC that added an extra ₦40 million to my F&B revenue the following year. The ROI is laughable. I’ll never miss it.”
“I sent three of my department heads. They came back with a turnaround plan we’d been trying to write for two years. HMC is non-negotiable on our annual calendar.”
“Forget the sessions for a second — the connections alone justified the trip from Nairobi five times over. This is THE African hospitality event.”
These results are waiting for you in July.
Partnerships. Insights. Connections. Playbooks. Two days that pay for themselves ten times over. Will you be in the room?
A program engineered for decision-makers, not spectators.
Opening Keynote & Africa Hospitality Outlook 2026–2030
Setting the scene: where the money, growth and opportunity is moving across the continent.
Masterclass: Operational Excellence Through Global Best Practices
A working session — bring your operations challenge, leave with a 90-day plan.
Panel: Brand Owners & The Future of Africa’s Hotel Landscape
Karl Hala, Barr. Chike Ogeah, Ahmed Raza and more — unfiltered conversation, live Q&A.
Networking Cocktail at the Lagos Continental Terrace
The room where deals actually get done. Dress code: smart elegant.
Workshop: Building a 5-Star Talent & Service Culture
Dr. Belinda Nwosu (LBS) leads a deep-dive into people systems that retain top talent.
Exhibition Hall + Tech Demos (IDS Next & more)
Hands-on with the PMS, RMS, energy and F&B tech that will define the next 5 years.
Gala Dinner & The HMC Africa Awards 2026
A black-tie celebration of the people and properties shaping hospitality excellence across Africa.
Your seat at this program is waiting.
Every session above is included in your conference ticket. Reserve now before Early Bird pricing closes.
What Could One Strategic Connection
Be Worth?
Compare the potential value of a single opportunity discovered at HMC Africa — against the cost of your ticket.
One Connection. One Deal.
The Conference Ticket
The ticket is not the expense. Missing the opportunity is.
₦150,000That’s the entire investment for two days that could change the trajectory of your career, your property, and your business.
₦150,000 is what you spend on one bad week of underperformance.
Run the maths. Then ask yourself which decision is more expensive.
- One key hire who walks out within 6 months
- One missed partnership with an international brand
- One owner-meeting where you can’t defend your numbers
- Another year of guessing what ‘global standard’ means
- Watching competitors lock in the deals you should have made
- Two days. ₦150,000. Lagos Continental.
- A working playbook you actually use Monday morning
- Direct relationships with brand owners and investors
- Vendor decisions made — not pushed to next quarter
- Your name in the room when the future is being decided
Why This Conference Had to Exist.
Built By Hoteliers. For Hoteliers.
Synergising For Sustainable Growth Through Global Best Practices.
In 2018, there was no gathering in Africa dedicated entirely to the people who actually run hotels — the General Managers, operators, owners, and executives grinding daily to deliver world-class hospitality on African soil.
The knowledge existed. The talent existed. The ambition existed. But there was no platform where African hospitality professionals could gather, compare notes, learn from one another, connect with global brands, and be celebrated for their excellence.
So Hotel Managers Conference Africa was founded to fill that gap — not as a one-off event, but as the annual gathering point for everyone serious about elevating African hospitality to world-class standards.
Seven editions later, HMC Africa has become the continent’s most anticipated hospitality event. Delegates now fly in from 16 countries. Brands queue to exhibit. Awards are the most coveted in the industry. And the conference keeps growing — because the mission has never changed:
To give every African hotelier access to the knowledge, networks, and opportunities they need to build something truly world-class.
HMC Africa 2026 — the 8th Edition — will be the largest, most impactful gathering yet. 900+ delegates. 20+ speakers. Two days. One room. One decision.
Will you be in it?
The questions every hotelier asks before booking.
I’m a GM with limited time off — is two days really worth it?+
What if I’m not based in Nigeria?+
Can I send my management team instead?+
Is there a refund policy?+
How do I pay?+
Will sessions be recorded?+
What is the dress code?+
Where exactly is the venue?+
The Future Of African Hospitality
Will Be Discussed In This Room.
The Only Question Is Whether You’ll Be In It.
Still deciding? Call us on +234 803 536 7918 and we’ll walk you through it personally.
“The best time to invest in your career was five years ago. The second-best time is before the Early Bird closes.”