The Two Days That Will Redefine How You Run Your Hotel Forever.
On July 11 & 12, 2026, the most influential General Managers, owners, investors and operators in African hospitality will converge in Lagos for the Hotel Managers Conference Africa 2026 — and the rooms you book, the partnerships you sign, and the operating playbooks you walk away with will shape the next decade of your career.
You didn’t get into hospitality to survive.
You got into it to build something legendary.
But somewhere between the OTA commission hikes, the talent walking out the door, the F&B margins shrinking, and owners demanding more with less — the dream got quiet. You can feel it. So can we.
“My RevPAR is up, but my profit isn’t. Where is it leaking?”
“I keep losing my best people to Dubai, Doha, and Kigali.”
“My owners are comparing me to international brand standards — and I’m falling short.”
“I’m working 70-hour weeks and still feel three steps behind global trends.”
If even one of those hit home — HMC Africa 2026 was built for you.
8 unfair advantages your competitors won’t have on July 13.
A complete 2026 Operating Playbook
Pulled from the working SOPs of Marriott, Radisson, and Continental — adapted for the African market.
Live Revenue & Profit Diagnostic
Sit with operators who turned around loss-making 4-stars in under 18 months. Take your P&L and leave with answers.
Talent Retention Blueprint
How to stop the Gulf brain drain — compensation, culture, career-pathing frameworks that actually work.
Direct Access to Brand Owners
Sit at the same table with the people who hire GMs, sign franchise deals, and decide who manages what.
The Global Standards Audit Tool
A take-home framework to benchmark your property against international 4 & 5-star operating norms.
Tech Stack Decisions, Solved
Hands-on with IDS Next Dubai and the PMS / RMS / channel manager vendors actually worth your spend.
Sustainable Growth Strategy
The exact frameworks from LBS Hospitality Initiative for ESG, energy, and guest-experience innovation.
A network worth more than your salary
Real relationships with GMs from Nigeria, Kenya, Uganda, Cameroon, Ghana — opened over dinner, not LinkedIn DMs.
One ticket. Four worlds.
Synergising for Sustainable Growth.
Training
Executive-level masterclasses by practitioners actively running flagship African properties.
Exhibition
Curated showcase of global PMS, F&B, energy, and guest-experience tech. Touch it. Test it. Negotiate live.
Networking
Two days of structured introductions with GMs, owners, investors, and ministry-level decision makers.
Awards
The annual HMC Awards — Africa’s most recognized accolades in hospitality excellence.
These aren’t influencers.
They’re the people who’ve already solved what you’re struggling with.
GMs running flagship 5-stars. Academics shaping the next generation of hoteliers. Brand owners deciding the future of African hospitality. All in one room. All within reach.
Ahmed Raza
Dr. Belinda Nwosu, FIH
Prof. Wasiu Babalola
Karl Hala
Barr. Chike Ogeah
Dr. Michael Pinder
+ 24 hospitality leaders confirmed — GMs, brand owners, academics, and operators from across 16 African countries
The brands already in the room.
These are the organisations sponsoring, exhibiting, and showing up — so you can meet them face-to-face on July 11 & 12.
+ many more confirmed exhibitors, including IDS Next Dubai and leading PMS / RMS / F&B tech vendors
“I closed a partnership at HMC that added an extra ₦40 million to my F&B revenue the following year. The ROI is laughable. I’ll never miss it.”
“I sent three of my department heads. They came back with a turnaround plan we’d been trying to write for two years. HMC is non-negotiable on our calendar.”
“Forget the sessions for a second — the connections alone justified the trip from Nairobi five times over. This is THE African hospitality event.”
A program engineered for decision-makers, not spectators.
Opening Keynote & Africa Hospitality Outlook 2026–2030
Setting the scene: where the money, growth and opportunity is moving across the continent.
Masterclass: Operational Excellence Through Global Best Practices
A working session — bring your operations challenge, leave with a 90-day plan.
Panel: Brand Owners & The Future of Africa’s Hotel Landscape
Karl Hala, Barr. Chike Ogeah, Ahmed Raza and more — unfiltered conversation, live Q&A.
Networking Cocktail at the Lagos Continental Terrace
The room where deals actually get done. Dress code: smart elegant.
Workshop: Building a 5-Star Talent & Service Culture
Dr. Belinda Nwosu (LBS) leads a deep-dive into people systems that retain top talent.
Exhibition Hall + Tech Demos (IDS Next & more)
Hands-on with the PMS, RMS, energy and F&B tech that will define the next 5 years.
Gala Dinner & The HMC Africa Awards 2026
A black-tie celebration of the people and properties shaping hospitality excellence.
₦150,000 is what you spend on one bad week of underperformance.
Run the maths. Then ask yourself which decision is more expensive — showing up, or staying home and falling another year behind.
- One key hire who walks out within 6 months
- One missed partnership with an international brand
- One owner-meeting where you can’t defend your numbers
- Another year of guessing what ‘global standard’ means
- Watching competitors lock in the deals you should have made
- Two days. ₦150,000. Lagos Continental.
- A working playbook you actually use Monday morning
- Direct relationships with brand owners and investors
- Vendor decisions made — not pushed to next quarter
- Your name in the room when the future is being decided
Three ways to be in the room.
Prices rise after the Early Bird window closes. Once seats are gone, they’re gone.
- Live HD broadcast of both days
- All keynotes & masterclasses
- Full conference materials & slides
- Certificate of Training
- On-demand replay access (30 days)
- Virtual speaker Q&A
- Full physical access — both days, July 11 & 12
- Grand African Ballroom, Lagos Continental
- All masterclasses, panels & workshops
- Exhibition hall — meet all vendors live
- Coffee breaks, networking lunch & refreshments
- Networking cocktail with industry leaders
- Certificate of Training · hard-copy
- Full conference materials & playbooks
Prices in NGN · USD and bank transfer options available on the registration form · Sponsorship & Exhibitor packages on request
The Grand African Ballroom.
Lagos Continental Hotel.
Set on Victoria Island — the commercial heart of West Africa — the Lagos Continental’s Grand African Ballroom has hosted heads of state, Fortune 500 CEOs, and royalty. For two days in July 2026, it belongs to you.
52a Kofo Abayomi Street, Victoria Island, Lagos, Nigeria
Special HMC delegate rates at Lagos Continental, Best Western Plus Elomaz (Asaba), and La Campagne Tropicana Resort (Ibeju-Lekki).
25 minutes from Murtala Muhammed International Airport. Visa assistance for international delegates available on request.
Lagos Continental Hotel
Victoria Island · Lagos
The questions every hotelier asks before booking.
I’m a GM with limited time off — is two days really worth it?+
What if I’m not based in Nigeria?+
Can I send my management team instead?+
Is there a refund policy?+
How do I pay?+
Will sessions be recorded?+
July 13, 2026 is coming either way.
The only question is —
will you wake up that morning with a transformed playbook,
or the same problems you went to bed with?
Still deciding? Call us on +234 803 536 7918 and we’ll walk you through it personally.
“The best time to invest in your career was five years ago. The second-best time is before the Early Bird closes.”